Film locations have been the crux of movies and TV shows throughout the years. You only have to mention James Bond in the conversation for the discussion to then emanate towards the filming locations. Fans travel around the globe to go on a pilgrimage to their favourite film location - no matter how far or remote the place may be.
Have you ever found yourself saying - 'I wonder where that film was shot"? Well, as it goes, this is a question many individuals ask every day. You only have to type "film locations" or "ghostbusters fire station" into google, and you will find hundreds if not thousands of people asking this exact question. There are reams of Instagram accounts dedicated to this topic and forums of fanatics eager to discover more.
Initial research identified the desire for a product which would provide individuals with the ability to search and subsequently visit their favourite locations.
I visited Northern Ireland and imagined myself being a fan, with the sole purpose to visit the iconic Game of Thrones filming locations. What would a user want to see? How could I produce an interface which supported their journey? What innovative features could I add which would provide a timely piece of engagement
Image: Northern Ireland
Taking inspiration from other products, platforms and interfaces, I was able to fully understand whether this app would be a valuable addition to the marketplace. I needed to gauge where this app would sit. Was it a travel app with a film focus, or should it be more targeted towards the gamification aspect?
It appeared there were products out there such as Trip It, Drift and Trip Advisor which featured film locations; however, none made the focus core to their proposition. Clearly, Locations Almanac was going to border into travel apps; however, the objective needed to ensure the product was maximising its reach, and the opportunities risen from other markets.
Image: Secondary research material
Secondary research indicated an expansive breadth of opportunity for the product. It noted that although film fanatics were vital, the app itself would traipse the travel sector, lifestyle and of course gaming.
With such a broad potential target market, I decided to identify five core personas which would closely align to the intended audience. This would ensure that a valuable and relevant product would be produced, as well as also identify who it needs to be tested on once produced.
It is fundamental when designing a product that we ensure that the various usage iteration are considered. With this in mind, I identified some core design objectives, which needed to be considered through the entire concepting stage.
The identified objectives were:
- Differenciated journeys for visiting & researching locations.
- App needs to understand when nearby a location.
- It should provide the user with relevant and timely tools.
- Visitors should be inspired to visit a location
Image: 'Beds-In For Peace' location, Amsterdam
To evolve the concept I proceeded with ideation. This focused on initial journeys, modules and the overall understanding of what the interface structure needs to adhere to, considering business objectives, user needs and financial constraints.
Image: User Flow Diagram
Wireframing these concepts allowed for further exploration of what is possible in the design phase. It ensured that initial thinking played out in the ideation stage could be evolved and in-turn stress tested.
Wireframes were completed to a high standard of fidelity, then integrated into an InVision prototype. This allowed me to gorilla test consistently while also proceeding with a more structured array of verification.
I conducted primary research on 10 individuals across x2 days, using 'Lookback' user-research platform. These were carried out remotely, and required individuals to engage with the app interface, and carry out a series of tasks.
My goal was to discover how people interacted with the product while identifying from them ways in which I could evolve the app for future iterations.
"I'd like to be able to share with my social media accounts."
"I'd like to be able to check-in at a location."
"I would like notifications when I am nearby a location."
"The ability to contribute to the app."
"Different variations of the app, such as music, famous events."